Star Jalsha unveils new identity

18 Jun,2012

By A Correspondent


Nearly four years after launch, Star Jalsha unveiled a refreshed identity on Sunday. The channel featured a new logo - the ‘Diamond Star’, amidst a fictionalized event show titled “Chalo Paltai”. This new identity is to be backed with programming that reflects and reinforces the brand philosophy to further deepen its bond with viewers.


Star Jalsha was launched as a Bengali GEC from Star Entertainment Media Pvt Ltd stable in September 2008. Iconic shows like Ekhane Aakash Neel, Durga and Bandhan, to name a few, created magic and presented viewers with a myriad range of emotions, living up to the brand philosophy – “Chalo Paltai” (Let’s bring a change).


On this occasion, Kevin Vaz, President – Ad Sales, Star India Pvt Ltd and GM, Star Jalsha said: “It gives me great pleasure to announce the brand refresh for STAR Jalsha. This is the first time in the history of regional television brands in India that a refresh has happened in such depth of detail. STAR Jalsha has become synonymous to Bengal with every step taken since its inception. “Chalo Paltai” brings about another beginning, of reinventing concepts, stories treatment and packaging, to keep up with changing emotions, societal changes and a fresh take on life and relationships.”


Keeping up to the Chalo Paltai tag line, significant turning points have been incorporated in the storylines of several of their most popular shows. In addition to this, two new shows are being launched- Aanchal and Care Kori Na.


This brand refresh is being brought alive though a disruptive marketing strategy, both in terms of creativity and scale, covering a mix of electronic, OOH, Print, Activation and Digital.


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