By A Correspondent

Spark Punjabi, the international Punjabi channel which is a joint venture between Reliance Broadcast Network and CBS Studios International, is adding a new spark to its programming. True to its promise to deliver variety entertainment relevant to different target groups, beginning June 11, Spark Punjabi will feature special shows.

Comedy seems to resonate very well with the viewers, even in the PHCHP region, and hence Spark Punjabi will be launching 2 new shows – Naadaniyaan, a situational comedy, and Bulbulay, a story of four lunatic characters, in the prime time slots.

The new shows are being promoted through an aggressive multi media campaign, featuring TV, Radio, OOH, Print, Digital, Cable, Cinema across the PHCHP region to ensure that audiences quickly sample these new offerings.

The channel launched these shows in sync with its recent campaign called ‘Choose Your Set-Top-Box Wisely’, designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while also enabling operators to build their brand equity.