5 more shortlists give India some hope for an average finish

22 Jun,2012


By A Correspondent


The current metals tally (wins) for India stands at 12 but the contingent is still trying its best to up the ante and get the number to a respectable position. With six more shortlists being announced from India on day 5, it looks like India would have to settle for its 2010 score of 17 metals, or less. But luckily, it would not be as bad as 2007 where it managed only 12 metals against its name.


The big news for the day came from Taproot India as its works received three shortlists against its name with the best being an Integrated shortlist for ‘A day in the Life of India.’ There is high probability that the entry will strike a metal this year.


In the Film Craft Lions category, India received two shortlists including BBH India’s entry for its client Google Chrome under the category of Art Direction. The second entry to be nominated was Ramesh Deo Productions’s entry for its client The Times of India titled ‘I am Mumbai’. The entry has been nominated under the category of Direction.


Making its first appearance, the Branded Content & Entertainment Lions was the other category to have announced its shortlists. The category had received a total of 18 entries from India. Of the lot, just a single entry by Bacardi India for its work around ‘The Dewarists’ has been shortlisted. A total of 800 entries from 52 countries have been submitted into the Branded Content & Entertainment Lions category in its launch year.


In the Film Lions category, of the 56 entries that were sent from India – last year it was 61 – only one entry has been shortlisted. Taproot’s ‘I am Mumbai’ campaign for Bennett, Coleman & Co is the only Indian entry that has found favour with the judges so far. A total of 257 entries have made it to the final shortlist of the Film Lions category this year out of the 3,475 entries that were sent.


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