Scarecrow bags creative for Justbooks

28 Jun,2012

By A Correspondent


Community library chain Justbooks Clc. has appointed Scarecrow Communications as its creative agency. The account will be handled out of Scarecrow’s Mumbai office. R Sundar Rajan, Founder & CEO, JustBooks, said, “We are excited to partner with Scarecrow in our attempt to redefine libraries as a new generation platform connecting books and readers. Building a brand around a traditional neighborhood service, can present lot of interesting challenges and we look forward to work with the creative team at Scarecrow in getting people back to reading.”


Raghu Bhat, Founder Director, Scarecrow Communications, added, “Justbooks is our first ever client from Bengaluru. This is a huge moment for Scarecrow. Being a book lover myself, it will be doubly satisfying if our campaigns succeed in making more people visit Justbooks, which has the most charming libraries I have ever seen.”


On the new win, Arunava (Joy) Sengupta, Founder Director, Scarecrow Communications, added, “Justbooks is a great concept and if handled well has the potential to become a real cult brand. And that’s what excites me the most.”


Owned by Strata Retail & Technology Services Pvt. Ltd and incubated and nurtured at IIM Bangalore, Justbooks is already present in 10 cities including Mumbai, Bengaluru, Pune and Hyderabad


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