Renaissance Hotels launches first global advertising campaign

19 Jun,2012

By A Correspondent


Renaissance Hotels has announced its first global advertising campaign – Live Life to Discover. The new multi-faceted campaign, which comes to life through print, digital and on property experiences, provokes today’s lifestyle-oriented business traveller to explore a hotel or destination’s hidden gems through recommendations from on-site Renaissance Hotels ‘Navigators’ (the brand’s hospitality lifestyle concierge service).


The campaign was created in partnership with Anomaly, a global marketing and communications agency with an extensive list of impressive clients including Nike, Budweiser, Diageo and Converse. The campaign aspires to ask today’s modern business traveler the question, “If you are traveling to a destination for business, why not make the most of your free time and discover something exceptional and unique?”


The visually stunning print advertisements depict off-the-beaten path recommendations from various hotel navigators who curate unforgettable moments for guests around the world.


The global print campaign will run in 32 countries and be featured in lifestyle, business and travel print media, as well as key out-of-home sites in the US and China. The wide-ranging lifestyle campaign was photographed by award-winning photographer David Black across four countries and three continents.


In addition to the print flight, Renaissance Hotels will bring the campaign to life through a full scale digital re-invention of the brand, including a re-launch of the website, enhancements to the brand’s social media channels, and a powerful digital advertising campaign; all inspired by unique discoveries from around the world.


“There is a discoverer in all of us, and we challenged ourselves to create a powerful campaign that speaks to our guests in a meaningful way and reflects the brand today,” said Tina Edmundson, senior vice president of lifestyle brands for Marriott International, Inc.  “Live Life to Discover embodies the global spirit of Renaissance Hotels and today’s lifestyle-business traveller and their eagerness to explore the world beyond their everyday routine.”


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