Penn Schoen Berland & Via Media Health form strategic alliance

20 Jun,2012

By A Correspondent


Penn Schoen Berland (PSB), a global research-based strategic  communications  advisory that helps companies negotiate some of their toughest corporate image and corporate affairs challenges announced that it has formed a strategic alliance with VIA Media Health, India’s largest healthcare communications service provider, to offer its healthcare clients the most effective communications solutions guaranteed to “move the needle” and give clients a competitive edge.


This alliance will bring together the research based strategy, planning and campaign management expertise of PSB and the knowledge of healthcare sector and a national footprint of implementation of VIA Media Health to tackle the full spectrum of advocacy, corporate image and corporate affairs challenges faced by companies across the spectrum of healthcare products and services to achieve their goal of  providing  ‘universal and affordable healthcare.”


“Understanding the competitive landscape and the challenges faced by our client is the key to developing and delivering a programme that helps them gain a competitive edge. This partnership will combine the best of research based planning with the national execution footprint of VIA Media Health to deliver the best returns on the communication investment by our clients,” said Ashwani Singla,MD& CEO, Penn Schoen Berland,South Asia.


Commenting on the partnership, Swadeep Srivastava, MD & CEO, VIA Media Group, said: “We at Via Media have always been looking to add cutting edge research based communication solutions for our clients from a wide spectrum of health sector. The alliance with PSB will further strengthen our offering besides giving us an opportunity to work closely with their global and Indian clients.”


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