Neo Prime signs Frank Leboeuf for special programming on UEFA EURO 2012

06 Jun,2012

By A Correspondent


Neo Prime has signed French legend Frank Leboeuf for exclusive preview shows and wrap around content during UEFA EURO 2012 (starting 8 June). Mr Leboeuf was part of the historic French team that won the FIFA World Cup in 1998 and the UEFA EURO in 2000.


The wrap around show ‘Extra Time’ will be hosted by Radhakrishnan Sreenivasan (popularly known as RK) and feature Frank Leboeuf along with celebrity football fans across all walks of life – Bollywood, business, music and fashion. Besides, on-air programming on Neo Prime, the former Chelsea defender will also be involved with several on-ground initiatives including football clinics, contests and meet and greet with fans.


Frank Leboeuf said: “I am delighted to visit India and stay here and interact with the football fans. The UEFA EURO has always been one of the toughest football championships, on par with the FIFA World Cup. All the teams are top-notch competitors and 8 out of the 16 teams can potentially emerge champions in this edition. I am particularly excited about engaging with fans across multiple touch-points.”


Mautik Tolia, EVP – Programming and Creative Head, Neo Sports Broadcasting Pvt. Ltd said: “UEFA Euro 2012 is the biggest football extravaganza of the year and we wanted to raise the bar and interact with fans beyond the TV screen. Frank is a legend and for a blockbuster event like UEFA EURO, we needed someone with his skill, knowledge and enthusiasm to take our programming vision forward and delight the football fans.”


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