By A Correspondent

On June 8, MSLGroup India, Publicis Groupe’s flagship strategic communications and engagement company announced its latest executive report on ‘E-commerce inIndia: Evolution, Growth and Challenges.’

The Internet and Mobile Association of India (IMAI) estimated that India’s e-commerce market is growing 70per cent every year. The report unravels and shares insights on this e-commerce story in India, detailing how the industry’s growth on the back of a fast-multiplying internet population is changing the way many Indians are shopping and impacting how businesses function.

‘E-commerce in India: Evolution, Growth and Challenges’ highlights the opportunities for companies operating or looking to operate withinIndia’s e-commerce market including:

• Global trade: How e-commerce has changed the way businesses approach globalisation
• Lower search costs: How the internet has changed pricing strategies
• The rise of facilitators: How internet banking has created new opportunities

It also flags potential hurdles for businesses. The challenges explored by the report cover:

• Payments: Cash remains king, forcing inefficient options such as payment on delivery
• Logistics: Courier costs and shipping
• Cyber crime and online security

Commenting on the report, Jaideep Shergill, CEO, Hanmer MSL, said: “Today, in India, the e-commerce landscape provides opportunities for companies, but also potential hot spots.  E-commerce in India: Evolution, Growth and Challenges shines a light on this growth market, provides insights on how to negotiate the challenges that arise within this category so that brands can effectively use e-commerce to make a difference to their business.”