Modi Omega Pharma awards PR mandate to GreenThumb

13 Jun,2012

By A Correspondent


Modi Omega Pharma India Pvt. Ltd. has appointed GreenThumb as its communications partner following a multi-agency pitch. As part of the mandate, GreenThumb will be responsible for the development and implementation of an effective media strategy to generate awareness across all metros and mini metros about the various brands in the company’s portfolio.


Modi Omega Pharma is an OTC division of the Umesh Modi Group of Companies, which has over 17 companies in its portfolio and an annual turnover of Rs2,000 crore. Modi Omega Pharma was formed in 2010 as a 50:50 joint venture between Modi-Mundipharma and Omega Pharma Limited, a Belgium-based pharma OTC company with operations in over 35 countries.


On the engagement with GreenThumb, Ms Himani Modi, Director, Modi Omega, said: “In the last few years, Modi Omega Pharma has endeavoured to bring internationally renowned OTC products to meet the changing needs of Indian consumers. Since 2010, we have launched an anti-snoring throat spray ‘Silence’, an anti-head lice lotion ‘Jungle Formula’ and anti-acne products under the brand ‘Bodysol’. We are in an expansion mode and recently launched a premium baby skin care brand ‘Galenco’. Therefore, it was imperative that proper measures should be taken to reach out to the target audience and create mass awareness about our products. We invited a multi-agency pitch and were keen to partner with a PR agency that would have a clear understanding of our requirements. We liked the fresh and innovative ideas that were presented by the GreenThumb team and decided to give the mandate to them.”


Commenting on this partnership, GreenThumb’s CEO Arjun Banerjee said: “With only a handful of brands available in the anti-lice, anti-snoring and premium baby skin care segments, there is definitely a massive demand in the market for technologically advanced and high quality products in these categories. So, we are extremely happy to partner with Modi Omega for promoting their internationally renowned brands across India. The challenge would be to position Modi Omega’s brands as the most sought after in their respective categories and our PR Campaign over the next year will focus on addressing this issue.”


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