Mindshare expands global social media footprint with senior hires

15 Jun,2012

Igor Beuker

By A Correspondent


Mindshare, the global media network, has expanded its social media footprint around the world, integrating Amsterdam-based SocialMedia8 into the agency and hiring its founder Igor Beuker as Mindshare’s first Global Chief Social Officer, whilst simultaneously hiring social agency M80’s managing director, Mark Evans as Mindshare North America’s new social lead.


Nick Emery, CEO, Mindshare Worldwide said:  “There is a lot of talk in this space and few experts, even fewer who can translate what they do into integrated business plans for progressive clients. We are putting our money where our mouth is when it comes to social media. Both Igor and Mark bring with them a wealth of experience in actioning both effective and creative solutions.”


SocialMedia8, which specialises in acquiring, managing and extracting value from social fans and followers, will add social commerce, social TV, social gaming, social search and social CRM capabilities to Mindshare’s growing portfolio of social media services.


Igor Beuker, Global Chief Social Officer, Mindshare said: “In this new role as c-level officer I look forward to helping drive the broad social agenda for Mindshare clients. I am very excited to oversee Mindshare’s social media marketing strategy and services at both global and local levels.”


Mr Beuker will take up the newly created role with immediate effect, reporting to Norm Johnston, Global Digital Leader at Mindshare Worldwide. He was previously chief marketing officer at Scoot, TeliaSonera and Telefonica O2. He also founded community agency LaComunidad and social video metrics firm ViralTracker, before setting up SocialMedia8.


In North America Mark Evans, managing director at M80 has been appointed as Managing Director, Social Team at Mindshare North America. Mr Evans will head social media campaigns for the agency’s North American-based clients. He comes to Mindshare with deep digital and social media experience, including serving as Vice President, Digital, at Catapult Marketing and Digital Brand Director at Euro RSCG prior to joining M80.


Mark Evans, Managing Director, Social Team at Mindshare North America said: “”Incorporating social expertise within our scope of services allows us to deliver smarter, digital communication solutions. From insights to strategies, activation and analysis, this approach will allow us to deliver greater value for our clients. And, this will lead to better user experiences for their audiences.”


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