Mindshare elevates Ashutosh Srivastava, G’Man and Greet, unveils new ‘global to local’ structure

06 Jun,2012

From the MxM Infodesk


Ashutosh Srivastava

Mindshare Asia Pacific has revealed a new global to local structure with a new leadership team. Ashutosh Srivastava, currently CEO Asia Pacific, Mindshare, has been appointed Chairman and CEO for global emerging markets, and is also Mindshare’s new global leader for products/services and talent development.


Mr Srivastava will continue to be based in Singapore, and will focus on emerging markets such as Russia, in addition to APAC. He will also work closely with global and regional leaders in London and Asia to drive new products and services – and with the agency’s talent development community, work to strengthen the agency’s talent pool and leadership globally. Mr Srivastava will continue to oversee the Greater China offices directly.


R Gowthaman

Commenting on Mr Srivastava’s appointment, Nick Emery, CEO, Mindshare Worldwide said: “I’m delighted that Ashutosh is taking on the global role to drive Mindshare’s development.  Ashu is the epitome of a new world leader and our product, people and growth markets are in safe hands.”


Mr Srivastava’s promotion is accompanied by a change in the structure of Mindshare in the region, re-organising it around three clusters.


Mr R Gowthaman, currently Chief Client Officer, will take on the role of CEO for South and South East Asia, based in Singapore. Mr Gowthaman, popularly known as G’Man in the industry, has been with the agency since it started in India in 2002.


James Greet, currently CEO, Australia, will add Japan, Korea and New Zealand to his responsibilities, and also be the APAC regional leader for talent. Prior to joining Mindshare in 2010 he founded and ran talent recruitment firm The Ladder. Mr Greet will continue to be based at Sydney in his new role.


James Greet

Commenting on the new structure Mr Emery said: “In Ashu, James and G’man there is no better leadership trio and I am privileged to work with them.”


Mr Srivastava said: “James has in a very short time turned our Australia office into a powerhouse of great work and talent. G’Man has crafted our success in India, which is a world class office – and in the past few months built up our product for regional clients. Along with China, they have been the driving force behind the momentum we have across Asia Pacific. They are both outstanding leaders, and I look forward to working with them in their new roles.”


The new structure of Mindshare in Asia Pacific brings it into line with Mindshare’s operations in Europe, which is also organised around a cluster approach, and provides a global to local approach for the agency around the four core areas of trading, emerging markets, new products/services and talent development.




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