Milestone stirs up Nestle’s Junior Daheez launch

22 Jun,2012

By A Correspondent

 

The Nestle team decided to launch Junior Daheez inDelhiusing an extensive out of home (OOH) campaign with more than 50 + sites in the city. The creative of the campaign, developed by Publicis Capital, showcase an image of Toy Train carrying two cups of Junior Dahi.

 

As a part of the campaign, the cups innovatively rotate on the train which helps in catching more eyeballs. The OOH campaign is executed by Milestone Brandcom and is spread across various outdoor formats to optimize impact. The outdoor formats include billboards, unipoles, bus queue shelters, strategically located at major arterials roads ofDelhi.

 

Ravi Rockey Ambrose, Sr. Vice President, Milestone Brandcom said: “We are thrilled to work on the brand. The brief from the Nestle team was to deliver the most impactful plan for launch of Junior Dahi and I am thrilled that the team has ensured the same.”

 

The on-going campaign kicked off on May 18 and continued till the first week of June.

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