Microsoft moves digital biz to Reprisemedia

18 Jun,2012

By A Correspondent

 

Reprisemedia India will now handle the Digital Media AOR for Microsoft India across Display and Search. The business has been transitioned from WPP-owned Quasar and Publicis’s Performics.  Reprisemedia India will now work as an extension of Lodestar UM who has been the lead media AOR for Microsoft India for the past 10 years.

 

“This shift aligns India with Microsoft’s global move to consolidate digital media buying and search with UM. 2012 will be a game-changing year for Microsoft with the impending launch of Windows 8, coupled with exciting developments across our entire product portfolio. We look forward to working with Reprisemedia and deepening our partnership with UM,” said Shafalika Saxena, CMO of Microsoft India.

 

Anjali Hegde, CEO Reprisemedia India, added: “This is the most significant thing that has happened to Reprisemedia and we are really excited about the opportunity to work with Microsoft. It considers digital as a core and mainstream medium and that mindset allows a digital agency to push its boundaries of innovation and creativity – in short, a dream client to work for.”

 

This new arrangement comes into effect from July and will leverage global expertise from across the many markets where Reprisemedia handles Microsoft’s Search business.

 

“However, Reprisemedia India comes with an added advantage,” added Anamika Mehta, COO Lodestar UM. ” As a full-service digital agency, its offering extends far beyond Search, into the realm of Digital Display, Content and Application.  Reprisemedia will complement the unique strength of Lodestar UM within the Content space.”

 

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