Mediavest bags Axis Bank account

26 Jun,2012

From the MxM Infodesk

 

Axis Bank has shifted its media business to MediaVest Worldwide, part of the Starcom MediaVest Group (SMG). MediaVest would handle the business from its Mumbai office. The account was earlier with Madison Media. The mandate covers media planning and buying for all Axis Bank campaigns and is effective August 1. This win adds to the long list of new business wins for Starcom MediaVest Group in the last year that include like Aircel, Dabur, Novartis, Supermax, Zee Learn, Sterling Holidays etc. SMG has been strengthening the MediaVest brand across Mumbai, Delhi and Bengaluru and will soon announce a few senior management hires.

 

Confirming this development, Manisha Lath Gupta, CMO, Axis Bank says “While evaluating, we realized SMG has robust planning tools which will help us integrate across different mediums. With their Human Experience Strategy and approach, we believe, they are well poised to handle the media challenges lying in front of Axis Bank for the future”.

 

Said Malli CR, CEO, SMG India, “Axis Bank is a blue chip client and we are honored and delighted to have them on board. They have an exciting brand vision and we look forward to delivering their goals with SMG’s future focused media product that is predicated on Insights & Analytics, Digital and Content”.

 

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