Mediaah! Pathetic performance at Cannes + Twitter stats + Medianama turns 4

27 Jun,2012

By Pradyuman Maheshwari


The Cannes Lions is no Olympics, so if India returned home with no Grand Prix and just three Golds, there is no reason to despair.  Yes, there’s a jury out there, and there are many people comprising each of them, so it’s not easy to please all or most of them. Hence those who have come home with the honours deserve a huge pat on their back since they’ve managed to impress some of the best brains in the business from across the world.


Sad, because India is big news internationally. This is because of our bigness. People know that the real consumers exist in China and India. The one billion-plus population ensures that. The world recognises that being a democracy means that a lot of commerce-friendly measures are tough to implement. So there is much action in China and hence sexier work in advertising. That last bit also translates to more awards in the tally and more attention to that country.


This year’s Cannes Lions has seen a Abby-like controversy. I’m sure the folks at the Advertising Club Bombay will say “See, it happens there too”. While the Cannes Lions organisers aren’t at fault for what could’ve happened, but I guess there’s got to be some action else the festival will not see the 11000+ delegates who turned up for one or more days.


#CannesLions Stats

I was unable to get to Cannes as there was more pressing work here, but the best way to keep track was decidedly #CannesLions. In fact, as someone said, even if you were physically present at Cannes, it was a great way to get the buzz.


Here are some stats courtesy the Twitter Advertising blog (

  • There were 103,389 mentions of #CannesLions on Twitter during the six days of the festival – a substantial increase from the 20,000 in 2011. Over 5,000 pictures were tweeted.
  • That’s 17,232 Tweets a day and 718 Tweets an hour with a peak of 3,000 Tweets an hour during key seminars – up from 40 per hour on average in 2011.
  • The total #CannesLions earned media on Twitter has been calculated at over 61 million impressions.



Often, the 3k tweets an hour looked a hundred thousand. They just didn’t stop coming! And even after the last day, there were several tweets on celebrations, discussions and there’s one exceedingly painful on a book written on the future of advertising. Tweets are fun, informative but can also be a pain!


Nikhil Pahwa’s Medianama is 4

My hearty congratulations to Medianama and Nikhil Pahwa on the popular tech-telecom-media site’s fourth anniversary.


I know there are some who think Nikhil is brash, but that’s only because a lot of people in important offices are used to puffs and plugs from journos and trade sites. Although it may be styled as a blog, I am aware that he follows the same rigour as any journalist ought to.


Medianama went live on June 27, 2008. It’s got a small team and has advertisers on board. So revenues are happening. When I asked Nikhil about revenues, he replied (rather tweeted back): “Healthy. We’re slowly learning to grow. Is tricky, but learning.” Guess I know what he means.


Buzz me if you have a story to tell. Confidentiality assured. There are various ways you can reach me: pradyumanm[at], Gtalk, Twitter @pmahesh and of course the mobile: 98338 76278.  The views expressed here are my own


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