Manas Mishra joins Lintas Initiative as President

18 Jun,2012

By A Correspondent [updated]


Lintas Media Group has confirmed the  the appointment of Manas Mishra as President of Initiative India. As Lintas Initiative Media CEO Sudha Natarajan moves on, Mr Mishra will helm the agency. Presently Managing Director on the 600 million dollar P&G business at Starcom China, Mr Mishra earlier led Mudra Connext till late last year.


A media and communications professional with 17 years of experience spanning media strategy, revenue growth, successful team leadership, and P&L management, Manas has earlier worked with Mediaedge CIA, and Contract, and also ran the Initiative Mumbai office from 2004 to 2006.


Mr Mishra will be based in Gurgaon, overseeing a national team of 65 people servicing the agency’s blue chip accounts in the country – prominent among them being Maruti Suzuki, Sony Electronics, Voltas, Expedia, 3M, Citizen watches etc.


Speaking on this appointment, Lynn de Souza, Chairman and CEO of Lintas Media Group, to whom Mr Mishra will report, said, “It is wonderful to have Manas back with us. He has grown manifold during the time he has spent with other leading agency networks, while retaining a strong strategic bent of mind. His service on the Technical Committee of the IRS has also been highly appreciated.” Mr Mishra added, “I am looking forward to this new journey with Initiative, building new partnerships with teams and clients.”


Meanwhile, Ms   Natrajan will be leaving the agency at the end of July. “Sudha has been a great asset to Lintas Media Group”, added Ms de Souza. “Her business acumen and affectionate nature have won her long standing relationships in the media industry which will serve her well in future pursuits. We will miss her terribly but respect her desire to try out something new”.


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