Luxor signs Deepika Padukone as brand ambassador for Pilot

06 Jun,2012

By A Correspondent


Luxor Writing Instruments has signed on Deepika Padukone as the brand ambassador for Pilot for two years.


Announcing the new face of Pilot, Pooja Jain, Executive Director, Luxor Group, said: “We understand that young consumers today are very discerning of the brands they use. The brands have to match their aspirations, ambitions and personality. Deepika comes across as a go-getter who has made it on her own, is confident of her choices and works hard to achieve what she desires from life. She rightly represents the youth who is passionate and seek excellence in their endeavors. Our association with her is the right fit with many common factors between Pilot and Deepika which appeal to the youth instantly. I am sure this alliance will emphasize the positioning of Pilot series as a choice of young achievers.”


Deepika Padukone would be seen in an aggressive multi-media campaign which will be created by Lowe Lintas. Speaking about the advertisement campaign, R Balki, Chairman & Chief Creative Officer, Lowe Lintas, said: “Deepika is a confident person and represents the youth which is aware and determined. Her personality perfectly matches with Pilot and reflects the achievements of the young generation. The ad campaign for Pilot will keep this synchronicity in mind and will have a young feel.”



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