Karan Darda to head Lokmat ops, COO Jwalant Swaroop takes on advisory role

27 Jun,2012

By A Correspondent


Jwalant Swaroop

Karan Darda

The winds of change are blowing at Marathi daily, Lokmat. Senior mediaperson and a veteran newspaper business professional Jwalant Swaroop, who was the Chief Operating Officer of Lokmat Media since June last year, will now take on an advisory role. Meanwhile, executive director Karan Darda, who was being groomed to take full charge of the business operations, is likely to assume the role of the COO.


As Executive Director, Mr Darda has been involved in the operations and circulation areas of the group and has been working towards conceptualizing and implementing marketing programmes. He has been on the board of the Company since April 2009 and is credited with conceptualizing and successfully implementing Aurangabad Premier League for cricket and Kolhapur Premier League for football, thereby creating new opportunities for the group in sports.


Mr Swaroop has been with the Lokmat group since 1992 and was instrumental in the group’s wide acceptance in Delhi amongst marketers and media agency professionals. Mr Swaroop has also worked with the Northern Indian Patrika for a bit and spent around six years in ad agency, Advertising & Integrated Marketing (AIM).



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