IRS2012Q1 findings out: No change in Top 10 Publications and Dailies

19 Jun,2012

By A Correspondent

 

The numbers from the latest round of the Indian Readership Survey (IRS) are out as the Media Research Users Council (MRUC) and Hansa Research Group (HRG) announced the findings of the first quarter of 2012.

 

According the AIR (Average Issue Readership) figures, Dainik Jagran continues to lead as the most read publication across the country. While Times of India is the only English daily to make it to the top 10 most read publications, Lokmat is the only Marathi daily in the top 10 most read publications.

 

(AIR numbers; All figures in ‘000)

 

The rankings of the top 10 dailies are the same as the top 10 publications.

 

(AIR numbers; All figures in ‘000)

 

The top 10 magazines of the country are mainly dominated by Hindi languages followed by English and Malayalam language magazines. There are a few changes in the rankings of the Top 10 Magazines.

 

(AIR numbers; All figures in ‘000)

 

Note AIR  or Average Issue Readership is defined as the readers of an average issue of a publication i.e. the estimated number of those who have read or looked at any issue of the publication within a specified time interval, which is equal to the periodicity of the publication (excluding the day of the interview).

 

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