India@Cannes: Zero shortlists in Mobile Lions

19 Jun,2012

 

By A Correspondent

 

New for 2012, the mobile category will reward the best creative work which lives on or is activated by a mobile device, app or mobile web. The judging criteria will be based on creativity and the idea, execution (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes).

 

In its first year, the category has received a total of 965 entries from 47 countries. As disappointing as it sounds,India hasn’t received a single shortlist nomination having submitted only 5 entries in the category. This is starkly different from what other countries have submitted including 84 by UK, 83 by Sweden, 63 by Brazil and 62 by Germany.

 

There is no Indian in the jury for this category which is being headed by Tom Eslinger, Digital Creative Director, Saatchi & Saatchi. The award ceremony for Mobile Lions will be held on Tuesday evening in the Grand Auditorium, Palais des Festivals.

 

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