India@Cannes: Radio bags just two shortlists

20 Jun,2012

 

By A Correspondent

 

With just two shortlists, the Radio Lions category may not throw up any special surprises for India. India had sent 55 entries this year compared to 78 entries last year. Last year India had won just 1 metal in this category.

 

The two entries from India include ‘Delay’ for Plusuer – Plus Condoms by Lasky Herbal which has been presented by McCann Worldgroup India in the Pharmacy category and ‘Punishment’ by Strand Book Stall that has been presented by Leo Burnett in the Retail Stores category.

 

A total of 1,784 entries have been submitted from 57 countries, an increase of 31 per cent compared to last year. Leading the tally with most number of entries is South Africa with 190, USA with 163, Germany with 149, Brazil with 120 and Chile & Australia with 90 each.

 

Representing India at the Jury is Rahul Jauhari, National Creative Director, Everest Brand Solutions. The awards ceremony will be held on June 20, in the Grand Auditorium, Palais des Festivals.

 

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