By A Correspondent

It was Ogilvy & Mather India’s Big Day at Cannes yesterday. After the Effie’s recognition, its Mumbai office won the only metal an Indian agency has won so far at Cannes.

And later in the evening, as winners were declared and awarded in the Promo and Activation, Direct and PR Lions categories, only one Indian entrant went back honours: Ogilvy & Mather.

The agency bagged a Bronze Lion for its ‘Saving Paper’ campaign for Vodafone India (titled ‘iFold’) in strategy for the Best Low Budget Campaign sub-category of the Direct Lions.

India drew a blank in PR Lions and Promo & Activation Lions. Among the shortlists for the three categories were eight shortlists in Direct Lions, four in Promo and Activation Lions and one in PR.

Here’s more on the iFold campaign: http://www.canneslions.com/work/2012/direct/entry.cfm? entryid=28382&award=99&order=7&direction=1