India@Cannes: Leo Burnett, Cheil lead race for Media Lions

19 Jun,2012


By A Correspondent


The biggest year by far in terms of the number of entries sent,Indiamanaged to line up an unprecedented 130 entries in Media Lions 2012 compared to 103 entries that it had sent last year. But this number is distant from what the other countries have nominated from their shores:USA- 411,Germany- 272,Brazil- 252 andAustralia- 138. A total of 3,247 entries have been sent from 74 countries compared to 2,895 entries last year – an increase of 12 per cent.


Having widened its scope with the sheer number of entries,Indiashould look at gaining more than 2 wins in this category, a figure which it achieved last year. But whether it will cross 8 metals, which it did in 2009, will be something to be seen at the awards function which will be held on Tuesday evening.


Instituted in 1999 to honour excellence in media strategy, planning and execution and give key players in the media industry an annual meeting point, the jury will be looking not just for brilliant ideas, but moreover, ideas that work. RepresentingIndiaat the Media Lions Jury is Premjeet Sodhi, Chief Operating Officer, Lintas Media Group.


Leo Burnett Mumbai leads the tally with two shortlists including ‘Ink Pad’ forDoorStepSchoolunder the Best Localised Campaign and ‘Happy Sparrows’ for McDonald’s under Best Consumer Engagement. Also having two shortlists is Cheil Worldwide for ‘Minus One Project’ for Samsung under the Best Use of Integrated Media. The entry is also nominated under the Charities, Public Health & Safety, Public Awareness Messages category. The other entries include DDB Mudra’s ‘Smokers Balloon’ for CPAA in the Best Use of Ambient Media and OMD India’s ‘Honeymoon Down Under Works Wonders’ for TourismAustraliain the Best Use of Branded Content & Sponsorship.



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