India@Cannes: It’s zilch again for Cyber

20 Jun,2012

 

By A Correspondent

 

India will continue its dry run at the Cyber Lions category this year too as none of its entries have been shortlisted. With zero shortlists, it will be the fourth straight year that India will go without any metals in this category. It last won a single metal in this category in 2008.

 

India had sent a total of 27 entries in 2012 compared to last year’s number of 33. This is way too small compared to what other countries have sent including USA that has sent 609 entries, UK which has sent 186 entries, Germany that has sent 163 entries and Japan that has sent 161 entries. Overall, there have been 2,458 entries from 59 countries, a decrease of 13 per cent compared to last year. But the drop is being attributed due to the introduction of Mobile Lions, entries of which were previously submitted into the Cyber Lions category.

 

Representing India at the Jury will be Anita Varma, Director, Digital Driftwood. The Awards Ceremony will take place on 20 June, in the Grand Auditorium, Palais des Festivals.

 

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One response to “India@Cannes: It’s zilch again for Cyber”

  1. Guest says:

    Indian agencies cannot even afford to enter at Cannes… 😛 , our clients don’t even pay well for the work we do , there is barely any money to scrape thru a livelihood.. let alone enter an award like Cannes. And in local awards, local agencies don’t let you win. It is a sad and sorry situation for digital agencies in India as far as awards are concerned.