India@Cannes: DDB Mudra with 10 & Leo Burnett with 8 shortlists raise India’s hopes for Press Lions

19 Jun,2012


By A Correspondent


Largely the same as the number of entries sent last year,India’s tally in Press Lions stands at 266 – compared to 267 last year. Overall the category has seen a rise of 12 per cent, recording 6,056 entries from 72 countries. Leading from the front once again is Brazil that has sent a record 948 entries. It is followed by UK & USA that have sent 399 and 390 entries respectively,Germany that has sent 385 entries and France that has sent 325 entries.


The number of shortlists from India stands at a commendable 30. This is led by DDB Mudra that has 10 of its entries being shortlisted, Leo Burnett which has 8, Ogilvy & Mather that has 6, BBD0 that has 4 and Publicis that has 2.


In the category Art Direction, DDB Mudra has three of its entries – Great Fire of London, New York Blackout and Armenian Internet Shutdown that have been shortlisted for its client Geebees Beverages. Three other shortlists of DDB Mudra include Elvis, JFK and Roswel lfor its client Stedfast in the Business Equipment & Services category. Leo Burnett once again finds four mentions for its Cigarette, Socks, Fish and Egg entries for its client Bajaj Electricals in the Photography category while Ogilvy bags three shortlists for its client Mattel Toys in the entertainment & Leisure category. Publicis has two shortlists for its client Bookstalk Audiobooks in the Retail Stores category.


Representing the jury from India is Raj Kamble Former Chief Creative Officer, BBH.  Over the years,India’s winning tally from 2007-2011 in Press Lions read thus: 4, 7, 2, 6, and 4.


The awards will be distributed at a glittering ceremony at Palais des Festivals on Wednesday evening.



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