India@Cannes: DDB Mudra steals limelight with 6 Design shortlists

20 Jun,2012

 

By A Correspondent

 

A glimmer of hope for India in Design Lions as eight of its entries have managed to make it to the shortlists. India had sent a total of 134 entries in this category, compared to 139 last year. Last year India had won a total of 5 awards in this category, its best showing so far.

 

Overall, the category has received 2,182 entries from 62 countries, an increase of 23 per cent compared with 2011. Countries with the most entries include USA at 340, Brazil at 225, Germany at 219,UK at 168 and Japan at 113.

 

As for the shortlisted entries, the table may well belong to DDB Mudra that has 6 entries against its name. Its entries – Stay Alert New York blackout for GeeBees Beverages and Moustache Gym and Musical Jungle for its client Volkswagen has been nominated in the Illustration category. The Hinglish Project entry for Ministry of Toursim has received two nominations in two categories including Design Typography & Consumer Services.

 

Other entries include Elephant Combs Logo design for MKV Household Products by TBWA\India Gurgaon in Logo Design category and Chaplin Chapters for its client Movies Now by BBH India in Posters category.

 

Representing India in the Jury is Abhijit Bansod, Principal Designer & Creative Head, Studio ABD. The awards ceremony will take place on June 20, in the Grand Auditorium, Palais des Festivals.

 

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