‘I Love Style’ powered by Karmik on BIG CBS Love

07 Jun,2012

By A Correspondent


After the success of India’s Glam Diva, BIG CBS Love has launched its second home grown property, ‘I Love Style’, powered by Karmik. BIG CBS Love, the joint venture channel between Reliance Broadcast Network and CBS Studios International, is known for its international content. The channel has recently begun to create content locally and ‘I Love Style’ powered by Karmik, will be the ultimate destination for to all that one would desire to know on style and fashion.


Karmik, the latest name to accessible designer-wear fashion, is the most appropriate partner for the show, and together, the brands promise to offer a show that depicts style and panache.


At a press conference, held in C’est La Vie Lounge, Mumbai, Neeta Lulla, one of Bollywood’s most celebrated designers, along with Genelia Deshmukh, shared insights of some of her famous bridal outfits, the intricacy that goes in to dressing up a bride, what fashion really means and why she loves style.


I Love Style will take all the style and fashion-conscious women through an intimate expedition of the latest in style, fashion, grooming and more.


As the show progresses, it will feature biggest names in fashion from the Karmik stable like Rohit Bal, Anamika Khanna, JJ, Valaya, Rocky S, Abraham & Thakore, Gaurav Gupta, Ranna Gill, Shantanu and Nikhil, Rina Dhaka, Kavita Bhartia and more…


The show is hosted by the model and anchor, Karishma Naina Sharma and is backed by veteran fashion guru, the founder editor of Harper’s Bazaar India, Sujata Assomull as the style expert on the show.


The show will also go on-ground with audience connect properties like ‘I Love Style Bazaars’ – where designers with quirky styles will be invited to showcase their collection; and ‘I Love Style Parties’.


Ensuring connect on social media, BIG CBS Love and Karmik will also launch a hunt for their stylish ‘Karmik Diva’.


Commenting on the show, Mr. Vishal Rally, Business Head, BIG CBS Networks said: “The property is unique and first of its kind in India, tailored keeping in mind the specific preferences of our audiences. We are confident that we have the right concept to ensure the show delivers everything that the audiences desire to know on Style. We are happy to partner with Karmik and see excellent synergies coming into play which will benefit both consumers and marketers alike.”


Mr. Pradeep Hirani, founder of Karmik said: “What would have better than to partner with and BIG CBS Love to make a stylish show - ‘I Love Style’. I am sure that people will love the show.”


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