Havas arm launches mobile msgng platform

26 Jun,2012

By A Correspondent


Mobext, the mobile marketing agency brand of Havas Digital, has announced the launch of a proprietary, next generation global mobile messaging platform. The platform allows companies to launch sophisticated, multi-country mobile messaging campaigns.


Rob Griffin, EVP – Global Director of Product Development of Havas Digital said: “With the exponential growth in mobile and mobile’s growing importance in creating meaningful brands, Havas Digital is proud to be rolling out Mobext’s ‘SAM’ for our clients. SAM, which stands for ‘Simplified Automated Messaging’, is a mobile messaging platform managed by Havas Digital’s Mobext division and was built for global scale that can be deployed very quickly to support our clients’ increasing messaging requirements. Mobile messaging is often overlooked due to mobile rich media, smartphones and tablets but we feel it is a critically efficient element when optimizing a consumer’s experience with a brand by supporting and enhancing CRM, social media, and promotional activities.”


Among key features of the platform is the ability to send personalized, highly targeted SMS to an opt-in mobile database. It also enables powerful, 2-way SMS marketing campaigns, allowing advertisers to launch a vast array of interactive mobile campaigns such as polling, voting, trivia, contests, data profiling, couponing, on-pack promotions, and many others.


SAM is managed and hosted in the Philippines.  The platform is already live in the Philippines, India and Argentina, with plans to launch it before end 2012 in all other Mobext markets worldwide.


Arthur Policarpio, Asia-Pacific Head of Mobext as well as CEO of Mobext Philippines said: “The problem with most SMS marketing platforms is the high-degree of complexity as well as lack of global scale – it is an extremely complicated process to secure short codes as well as SMS push pipelines on a per country basis.  SAM simplifies all this. SAM enables enterprises of all sizes to quickly launch a multi-country, mobile messaging campaign – all from a simplified, easy-to-use web-based platform.”


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