Happy launches Design Cell

12 Jun,2012

By A Correspondent


Bangalore based boutique agency Happy just announced the launch of its Design Cell. This comes post the announcement of their Mumbai operations in January earlier this year.


“We have been offering design services to many from the day we started. We’ve also been fortunate to win a few awards for our work in Design. We took our time to build a body of work and crystallize on a strategic design process that is our own. The design cell shall work as an independent unit with its own business targets and talent pool. We see a huge opportunity in this space and are confident we can inject new energy and excitement in this space” said Kartik Iyer, CEO, Happy.


Happy’s Design Cell shall focus on offering services in the space of identity creation / Branding / Packaging and some amount of retail / environment design. It will be led by Shilpa Colluru in Bangalore and Pallavi Nayak in Mumbai. While business development will driven from these two offices, the objective is to serve clients from across the country with the creative delivery happening out ofBangalore.


“Having a specialized design cell only seemed like a natural progression for us as it allows us to do a lot more for our clients. It also makes more sense for companies and brands that have been newly formed and are preparing for a launch,” said Praveen Das, CCO, Happy.


“Design is more than just making things look pretty. There is science behind effective design.India is at a stage where her people have begun to develop a strong aesthetic sense and appreciation for design. We believe that this will play a strong ancillary role in shaping the way Indian businesses look at branding and design as a key to drive growth,” added Mr Iyer.


Happy’s work in design has been well noticed and appreciated in the past. The Lee Never wasted Bag went on to win many awards including a Cannes nomination. The Skinny jeans packaging they created for Lee also won a D&Ad nomination. Happy was also behind the new logo of online fashion retailer Myntra.com. The agency also created the logo and worked on the store experience of fashion retailer, Basics Life.


Happy’s inner wear packaging design for fashion brand Basics 029 has also been appreciated and featured on most leading design websites in the world. Happy also recently won 2 bronzes in design at Goafest 2012 – one for direct mail and the other for environmental graphics.


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