Forum malls appoints AliveNow for social media

28 Jun,2012

By A Correspondent


The Forum Mall, one ofBangalore’s first full-fledged malls, has appointed AliveNow as its social media partner. AliveNow will carry out digital marketing activities for Forum Mall, Koromangala and Forum Value Mall, Whitefield.


Rama Raju, GM – Mall Operations said: “Forum Mall, being one of the pioneers of the mall culture inBangalore, is gearing up to elevate the brand proposition to the next level. Understanding the demographics of our TG who are significantly prevalent on social media platforms, we are pursuing to establish a better user interface to engage them further. We aim to create such an experience wherein our customers, even while being seated within the comfort of their homes, can still interact with us. Our goal is to enable our customers to carry the experience of visiting our mall out of the premises and beyond, thus creating effective brand recall.”


AliveNow CEO, Adhvith Dhuddu added: “We are very excited to partner with Forum Mall and the Prestige Group to promote this iconic mall on social media. Malls could benefit from these social media tools and push the brand towards better visibility, and we plan to execute some very innovative and interesting campaigns for Forum Mall on Facebook and other social platforms.”


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