Eros International launches online music channel

13 Jun,2012

From the MxM Infodesk


Movie-makers Eros International Media Ltd has announced the launch of a dedicated online music service on YouTube titled ‘Eros Now Music’ (


The channel will serve as a platform for emerging and established artists and will showcase original music content and leverage from the global reputation of Eros as a premium content provider.


Speaking on the launch, Ricky Ghai, CEO, Eros Digital, said: “As part of our digital transformation, the launch of Eros Now Music is a step forward in providing rich and original music exclusively on the digital platform. This is part of Eros’s global vision to raise the stake and appreciate the raw and diverse talent of South Asian Music and promote it on the world platform.”


Eros Now Music will feature established as well as emerging talent including Shaan, DJ Sheizwood, UK-based pop artist Kimeli, Shweta Yogendra, Farhan Saeed, Gajendra, Simmy and Tippy, Rahul/Shah Rule among others. The content on the newly launched channel will include music videos and behind-the-scenes footage.


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