Disney India eyes in-home segment

22 Jun,2012

By A Correspondent

 

Disney Consumer Products (India) announced its association with Sunteck Realty Ltd, a Mumbai based real estate company to launch Disney-inspired homes in Mumbai. This will be DisneyIndia’s first foray to bring Disney-inspired interiors and exteriors in the Indian real estate market for Indian kids and families at the proposed property in Goregaon by Sunteck Realty.

 

“We are pleased to be working with Sunteck to offer Indian families an opportunity to bring a piece of Disney magic into their homes. Disney’s beloved characters and stories have inspired multiple generations of fans,” said Roshini Bakshi, managing director, Consumer Products, Retail and Publishing, Disney UTV. “Our Disney Home products span across total home solutions  and we look forward to bringing more Disney inspired home environments and décor to kids and families inIndia.”

 

“Our association with Disney in Mumbai helps us differentiate our offering from the other players in the market and breaks through the clutter to offer families their dream home. We are excited to be the first ones to bring Disney inspired homes toIndia,” said Kamal Khetan, Chairman & Managing Director of Sunteck Realty. “This association with Walt Disney reiterates our commitment to deliver niche living spaces to discerning customers.”

 

Disney fans can choose from their favourite Disney stories or its beloved characters and own family spaces that are colourful, timeless and inspiring. Disney inspired homes will have Disney branded furnishing, home décor products, colour palettes, bedding products, bath fittings and more to bring alive the Disney experience for the family.

 

 

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