Debrief: Skoda Laura RS: Totally off the mark

12 Jun,2012

By Anil Thakraney

 

I am assuming RS is a new upgrade of Laura, and that the car packs in some new features. What those features are I have no idea after watching the commercial because the ad goes on a bizarre tangent.

 

In the TVC, a sexy woman pulls some silly stunts with her Laura outside what looks like a night club. She then wears the ‘scent’ of the burnt rubber, and has all the men swooning. That’s pretty much all that happens.

 

Now, to be fair to the makers of Skoda Laura RS, they have at least stayed away from the thakela shots of macho men speeding the machine. That they have used a woman as the motorist is quite a brave move because ladies at the wheel don’t really inspire much confidence (militant feminists to please excuse). Or at least that’s the popular perception inIndia. But what they have done with this idea sends the brain for a toss.

 

Many problems out here. The expensive luxury car Skoda Laura RS is most likely to be bought by rich Indian men. Would the sight of a woman fooling around with the car appeal to them? I doubt it. In fact, I was left with the impression this is a woman’s-only car, ergo, not for me. Next: Smell of burnt rubber. I don’t know if that’s a turn on for men in the upper income bracket, but a burning tyre puts negative imagery in my head. It subliminally tells me this is a fragile car. Add to that a woman driving it, and it confirms that Skoda Laura RS isn’t my scene. And lastly, the script is loose, it leaves you with a feeling of incompleteness. Maybe a little story was called for out here.

 

Nopes, this won’t work at all. Back to the drawing board, I say.

 

Rating: (On a scale of 1 to 5): 1. Tries to be different but loses focus.

 

 

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