Debrief | Fox Movies: Brilliant!

07 Jun,2012

By Anil Thakraney

 

Haha. Real cool ad. Will keep you in splits and very entertained because it’s delightfully salacious. FOX Movies decided to offer cinema dubbed in regional languages for the Thai market, and their ad agency turned it into an idea for subtitles-free communication.

 

The fun commercial features a young male exec whose eyes are shamelessly trained on his pretty lady boss’s breasts. And the dude gets a couple of tight slaps as his just reward. Poor chap, not his fault. He’s used to reading subtitles in the foreign language movies he watches. And is unable to kick the ‘bad’ habit.

 

Yup, it’s super stuff. The TVC packs in all the ingredients of a good ad film. It is entertaining, surprising, engaging and single-minded. And there’s cool lateral thinking at play to highlight what is otherwise a very uninteresting product promise. Full marks!

 

 

As a naughty aside, this particular treatment will not work in the Indian market. Only because the average Indian male’s eyes are fixated ‘out there’ in any case, and it has nothing to do with watching foreign films that carry subtitles. 🙂

 

Rating: (On a scale of 1 to 5): 5. Fabulous advertising

 

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