Debrief: Britannia Bourbon Cappuccino: Power of insight

26 Jun,2012

By Anil Thakraney

 

Britannia has launched Bourbon Cappuccino biscuits. And the key ingredient, also the USP, is the coffee flavour. Nothing really exciting about this, but the advertiser has used a cool consumer insight and this helps inspire good creative work.

 

What they have done is to give ‘coffee’ a sexual touch. As in, after a date, when the guy is dropping his partner home, and if he’s really lucky, the girl invites him in for a cup of coffee. Naturally, this is less about coffee and more about some rocking fun on the couch.

 

The TVC plays on this angle, adds in a little twist, and the ad works out pretty nicely. What is just another biscuit brand now gets wings, and along the way the coffee USP gets suitably highlighted. Mission accomplished.

 

[youtube width=”400″ height=”225″]http://www.youtube.com/watch?v=Hjbkkut1dKY[/youtube]

Yes, good work. The young gen, at who Britannia Bourbon Cappuccino is targeted at, will connect with this stuff. It’s simple, entertaining and effective. And most importantly, the product attribute is smoothly communicated, without ramming it down our throats. A good example of how critical consumer insight is to the advertising business.

 

Rating: (On a scale of 1-5): 3.5. Good insight. Entertaining ad.

 

Post a Comment 

4 responses to “Debrief: Britannia Bourbon Cappuccino: Power of insight”

  1. Anonymous says:

    Who is the male model in the advertisement?

  2. shankar says:

    who is the female model in the advertisement?

  3. Himanshu says:

    Hi Mr Thakraney…missed your signature post script in this article. 🙂

Videos