DDB Mudra, Leo Burnett within touching distance of each other on metals tally

22 Jun,2012

By A Correspondent [updated]


With 11 out of 15 categories already finding their fate at the grand creative stage of excellence-Cannes,India’s performance at this juncture doesn’t paint an impressive picture. Out of a total 84 shortlists that India has managed to garner against its name across the 11 categories announced till date, only 12 have managed to find their way into the winners tally. A recap of India’s performance thus far shows the country having two Golds, three Silvers and 10 Bronzes in its kitty.


On day 4, India managed to pick up 1 Gold, 1 Silver and 5 bronzes. The Gold was bagged by DDB Mudra Group for its entry ‘The Hinglish Project’ in Design Lions category. It also won a bronze for the same entry. The other Gold for India was bagged by McCann Worldgroup for its client ‘Western Union’ in the Outdoor Lions category. As for the Silvers, it is Leo Burnett that is leading the way with 2 Silvers including one in Press Lions for its client Bajaj Electricals and the other for Doorstep School in the Media Lions category.


Leading the list among the agencies is DDB Mudra with 32 points (including 22 points from shortlists). At the second place is Leo Burnett with 30 points against its name. If not for the points accumulated from shortlisted entries, Leo Burnett would’ve been placed at the top spot. Coming in third is Ogilvy India that has a total of 19 points against its name, including 3 Bronzes that it has bagged so far. It is a close call between the fourth and the fifth spots with BBDO India sitting at 14 and McCann WorldGroup sitting at 13. Cheil Worldwide is next with 8 points including 1 Silver that it won for Samsung. Brand David is next with 4 points followed by Publicis and Bates at 2 each. The remaining ten agencies are placed at the same spot (tenth) having bagged a point each for their respective shortlists.


With four more categories to go, including Film Lions, Film Craft Lions, Branded Content & Entertainment and Titanium & Integrated Lions, the table is still wide open. Whether a new contender will emerge at the top and whether India will compare this year’s metals tally to that of the past will be known in a couple of days. Note this does include the shortlists announced today.


Agency Titanium Grand Prix Grand Prix, Titanium Gold Silver Bronze Shortlist Total
Points 12 10 7 5 3 1
DDB Mudra 1 0 1 22 32
Leo Burnett 0 2 1 17 30
Ogilvy India 0 0 3 10 19
BBDO India 0 0 2 8 14
McCann Worldgroup 1 0 0 6 13
Cheil Worldwide 0 1 0 3 8
Brand David 4 4
Taproot India 3* 3*
Bates India 2 2
Publicis Communications 2 2
BBH India 1*+1 1*+1
JWT Mumbai 1 1
Creativeland Asia India 1 1
TBWA\ India 1 1
OMD India 1 1
Mindshare 1 1
Draftfcb + Ulka 1 1
Grey Worldwide 1 1
Bacardi India 1* 1*



* Winners to be announced on Saturday late evening @ Cannes


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3 responses to “DDB Mudra, Leo Burnett within touching distance of each other on metals tally”

  1. SURAJ says:


    DDB MUDRA 223
    OGILVY 132
    MCCANN 107
    BBDO 82
    JWT 48
    TAPROOT 45
    GREY 42

  2. Rajeev says:

    Just a little bit of trivia for you info:- Shortlist points are given only up to a maximum of 10 points. Anymore shortlists after 10 points are not counted in cannes point tally. From cannes rules about points.

  3. Joyal says:

    Thanks for the summary. It would be great if you could publish more information like no. of entries in each category from India, agency, etc.