Creativeland Asia to revamp Cinthol

11 Jun,2012

From the MxM Infodesk


Creativeland Asia has bagged the creative mandate to revamp Cinthol, one of legendary personal care brands in India. As part of the mandate, Creativeland is required to approach Cinthol with their fresh new thinking while making it relevant for today’s consumer and their needs.


Commenting on this development, Sajan RaJ Kurup, Founder and Creative Chairman, Creativeland Asia said, “Godrej has shown immense faith in Creativeland Asia. Working on Godrej Expert was an interesting challenge and the response from our client-partners has been very encouraging. Taking this partnership ahead, I am excited to work on Cinthol. Right from the 1980s, Cinthol has been an iconic brand. We all remember the days when popular celebrities such as Vinod Khanna endorsed the brand. We need to simply recreate the magic and the stature Cinthol enjoyed in the past.”


Commenting on this development, Sunil Kataria, Head Sales and Marketing Godrej Consumer Products Ltd. said “Creativeland Asia has a fresh and creatively unique approach to brands. Cinthol is an iconic brand with a huge potential. We look forward to a strong association with Creativeland Asia as we work towards unlocking Cinthol’s immense potential.”


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