# Cannes Lions: Lucky 13 for India on Day 1

18 Jun,2012

By A Correspondent

So how did India fare on the awards front on Day 1 of Cannes Lions, and more importantly Day 1 of the shortlists? This is what JWT chief creative officer Bobby Pawar tweeted (as @FriedFoodBrain): “I’ve been asked by many what I think of India’s performance thus far. Short answer, hamburger without a side of fries.”

The 59^th International Festival of Creative took off with much fanfare at Cannes yesterday, with around 12,000 delegates in attendance.

India’s opening shot was fair: eight shortlists in Direct Lions, four in Promo and Activation Lions and one in PR.

In the Direct Lions category, eight Indian entries, from seven entrants,Â are in the running for metals.

A02Â Dimensional Mailing

KEEPING THE LEGEND ALIVE

SAREGAMA INDIA / SAREGAMA MUSIC/McCANN WORLDGROUP INDIA Mumbai

INDIA’S FIRST D.I.Y. CALENDAR FOR BABIES

JOHNSON & JOHNSON / JOHNSON’S BABY/BBDO INDIA Mumbai

A03Â Direct Response Digital: Email Marketing

WORLD’S YOUNGEST JOB APPLICANT

PLAN INDIA / CHILD WELFARE FUND/BBDO INDIA Gurgaon

A09Â Ambient Media & Print Collateral, Non-Mail (Small Scale)