# Cannes Lions: Lucky 13 for India on Day 1

18 Jun,2012

 

By A Correspondent

 

So how did India fare on the awards front on Day 1 of Cannes Lions, and more importantly Day 1 of the shortlists? This is what JWT chief creative officer Bobby Pawar tweeted (as @FriedFoodBrain): “I’ve been asked by many what I think of India’s performance thus far. Short answer, hamburger without a side of fries.”

 

The 59th International Festival of Creative took off with much fanfare at Cannes yesterday, with around 12,000 delegates in attendance.

 

India’s opening shot was fair: eight shortlists in Direct Lions, four in Promo and Activation Lions and one in PR.

 

In the Direct Lions category, eight Indian entries, from seven entrants, are in the running for metals.

 

A02 Dimensional Mailing

 

KEEPING THE LEGEND ALIVE

SAREGAMA INDIA / SAREGAMA MUSIC/McCANN WORLDGROUP INDIA Mumbai

 

INDIA’S FIRST D.I.Y. CALENDAR FOR BABIES

JOHNSON & JOHNSON / JOHNSON’S BABY/BBDO INDIA Mumbai

 

A03 Direct Response Digital: Email Marketing

WORLD’S YOUNGEST JOB APPLICANT

PLAN INDIA / CHILD WELFARE FUND/BBDO INDIA Gurgaon

 

A09 Ambient Media & Print Collateral, Non-Mail (Small Scale)

INK PAD

DOOR STEP SCHOOL / DOOR STEP SCHOOL/ LEO BURNETT INDIA Mumbai

 

B03 Best Low Budget Campaign

IFOLD

VODAFONE INDIA / SAVING PAPER OGILVY & MATHER Mumbai

 

C09 Business Products & Services

GROWING TREES

PRISM PAPYRUS PRIVATE / FEDRIGONI/DDB MUDRA GROUP Mumbai

 

C10 Corporate Image & Information

MINUS ONE PROJECT

SAMSUNG / PRINTERS/CHEIL WORLDWIDE Gurgaon

 

C11 Charities

LIMITED EDITION

SYDNEY DOG’S AND CAT’S HOME / ANIMAL SHELTER/ M&C SAATCHI DIRECT AND DIGITAL Mumbai

 

In Promo and Activation Lions, the following is the list:

A02 Best Use of Guerilla Marketing in a Promotional Campaign

THE KILLING STAPLER

SANCTUARY MAGAZINE / MAGAZINE DDB MUDRA GROUP Mumbai INDIA

 

B08 Publications & Media

GOD’S OWN DELIVERY BOYS

BENNETT, COLEMAN & CO. / THE TIMES OF INDIA – KERALA JWT Mumbai INDIA

 

B13 Charities

INK PAD

DOOR STEP SCHOOL / DOOR STEP SCHOOL LEO BURNETT INDIA Mumbai INDIA

 

B14 Public Health & Safety, Pubic Awareness Messages

THE ANTI-TERROR BAG

PERCEPT / PERCEPT PERCEPT/H Mumbai INDIA

 

PR Lions

In the PR Lions category, an entry for HP has earned The Practice Porter Novelli a coveted shortlist.

 

Post a Comment 

Comments are closed.