# Cannes Lions: Lucky 13 for India on Day 1
By A Correspondent
So how did India fare on the awards front on Day 1 of Cannes Lions, and more importantly Day 1 of the shortlists? This is what JWT chief creative officer Bobby Pawar tweeted (as @FriedFoodBrain): “I’ve been asked by many what I think of India’s performance thus far. Short answer, hamburger without a side of fries.”
The 59th International Festival of Creative took off with much fanfare at Cannes yesterday, with around 12,000 delegates in attendance.
India’s opening shot was fair: eight shortlists in Direct Lions, four in Promo and Activation Lions and one in PR.
In the Direct Lions category, eight Indian entries, from seven entrants, are in the running for metals.
A02Â Dimensional Mailing
SAREGAMA INDIA / SAREGAMA MUSIC/McCANN WORLDGROUP INDIA Mumbai
INDIA’S FIRST D.I.Y. CALENDAR FOR BABIES
JOHNSON & JOHNSON / JOHNSON’S BABY/BBDO INDIA Mumbai
A03Â Direct Response Digital: Email Marketing
WORLD’S YOUNGEST JOB APPLICANT
PLAN INDIA / CHILD WELFARE FUND/BBDO INDIA Gurgaon
A09Â Ambient Media & Print Collateral, Non-Mail (Small Scale)
DOOR STEP SCHOOL / DOOR STEP SCHOOL/ LEO BURNETT INDIA Mumbai
B03Â Best Low Budget Campaign
VODAFONE INDIA / SAVING PAPER OGILVY & MATHER Mumbai
C09Â Business Products & Services
PRISM PAPYRUS PRIVATE / FEDRIGONI/DDB MUDRA GROUP Mumbai
C10Â Corporate Image & Information
SAMSUNG / PRINTERS/CHEIL WORLDWIDE Gurgaon
C11Â Charities
SYDNEY DOG’S AND CAT’S HOME / ANIMAL SHELTER/ M&C SAATCHI DIRECT AND DIGITAL Mumbai
In Promo and Activation Lions, the following is the list:
A02Â Best Use of Guerilla Marketing in a Promotional Campaign
SANCTUARY MAGAZINE / MAGAZINE DDB MUDRA GROUP Mumbai INDIA
B08Â Publications & Media
BENNETT, COLEMAN & CO. / THE TIMES OF INDIA – KERALA JWT Mumbai INDIA
B13Â Charities
DOOR STEP SCHOOL / DOOR STEP SCHOOL LEO BURNETT INDIA Mumbai INDIA
B14Â Public Health & Safety, Pubic Awareness Messages
PERCEPT / PERCEPT PERCEPT/H Mumbai INDIA
PR Lions
In the PR Lions category, an entry for HP has earned The Practice Porter Novelli a coveted shortlist.
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