Cannes Lions Grand Prix JurySpeak

24 Jun,2012

By A Correspondent

 

A diverse set of Grand Prix Lion winners were announced at the 59th International Festival of Creativity, Cannes Lions 2012 over the last week. It was a hectic week for judges with an interesting array of campaigns and creative projects being thrown up to dig out the Grand Prix awards.

 

Four agencies won two Grand Prix each, Creative Artists Agency for Chipotle; R/GA for Nike; and Crispin Porter + Bogusky and Digitas, who teamed up on American Express.

 

Nick Worthington

The Outdoor category saw Jung von Matt’sInvisible Drive for Mercedes honoured along with Ogilvy Shanghai’s Cokehands posters. Coca-Cola was a double winner in Outdoor for a student-designed poster and in the inaugural Mobile Lions contest for its role in Google’s Project Rebrief. In the PR category JWT’s musical-based campaign for a Puerto Rican bank and BBH won Creative Effectiveness for its Even Angels Will Fall campaign for Lynx/Axe.

 

The Promo & Activation Grand Prix was won by Crispin Porter +Bogusky’s ‘Small Business Gets an Official Day’. Jury President Nick Worthington, speaking about the winning campaign, said: “It’s just an extraordinary piece of work. It’s so audacious, it kind of breaks the boundaries of what advertising is, what promo and activation is…It’s very easy to do the stuff that comes and goes but these guys have achieved a legacy.”

 

Bruce Duckworth

This year’s Design Lions Grand Prix was awarded to ‘The Solar Annual Report 2011’ by SERVICEPLAN. President of the Design Lions Jury, Bruce Duckworth said that one of ways you know a work is great enough is when you wish you would have done that work. Speaking about the winning entry, he said: “It’s got a great idea. It’s taken a client which is a solar powered company and it’s the annual book for that. You take it out in the sunshine and magically from a blank book, the information appears. It’s like magic, it made the hair on the back of my neck stand up and it wasn’t just me, it was the whole jury.”

 

David Jones, President of the Creative Effectiveness Lions Jury explained why the jury selected BBH London’s Axe Excite for American Express as the Grand Prix winner: “It won for a few reasons. First, they did a fantastic job of proving the contribution of advertising and the tangible business results associated with that. And they also did a great job of discounting the other facts, showing that it wasn’t a bad price or increased distribution or a massive increase in media spends.

 

David Jones

The case they made for RoI was very powerful, also we were impressed by the fact that it had some great consumer insights. And finally it was the best proof of what we all know, which is – in today’s world where you can’t buy attention anymore, you have to earn it – a brilliant creative idea that engages and cuts through is the best way of driving effectiveness, and we thought it was a fantastic idea that was bigger than the product…”

 

For more insights from the jury on what went into picking the best and how the selected winners stood out from a clutter of entries, MxMIndia put together a video playlist where Jury presidents and members discuss and explain the reason for choosing the Grand prix winners in the respective categories.

 

 

MxMIndia gets you an assortment of videos where Jury Presidents and members speak to Cannes Lions TV to explain why they chose the winning entry for the Grand Prix in different categories.

 

 

1. Nick Worthington on the Promo & Activation Lions Grand Prix 2012: Jury President Nick Worthington talks to Cannes Lions TV about the 2012 Promo & Activation Grand Prix, which was won by Crispin Porter + Bogusky’s ‘Small Business Gets An Official Day’ for American Express. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=8VueDxGaCgA[/youtube]
2. Gideon Amichay on the Direct Lions Grand Prix: Jury President Gideon Amichay explains why his jury selected Crispin Porter + Bogusky’s ‘Small Business Gets An Official Day’ for American Express as the 2012 Direct Lions Grand Prix winner. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=jt5tvuTobaw[/youtube]
3. Gail Heimann on the PR Lions Grand Prix: Jury President Gail Heimann explains why ‘The Most Popular Song’ by JWT San Juan,Puerto Ricowas awarded the PR Grand Prix – the first in the country’s history. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=8t3HIi49v0U[/youtube]
4. Lo Sheung Yan on the Outdoor Lions Grand Prix: Jury President Lo Sheung Yan explains why ‘#Cokehands’ and ‘The Invisible Drive’ were both awarded Grand Prix at Cannes Lions 2012. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=cTNNgv-hzdY[/youtube]
5. David Jones on Creative Effectiveness Lions Grand Prix: Jury President David Jones explains why his jury selected BBH London’s Axe ‘Excite’ for American Express as the 2012 Creative Effectiveness Lions Grand Prix winner. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=GFGN5gqZNWg[/youtube]
6. Mainardo de Nardis on the Media Lions Grand Prix: Jury president Mainardo de Nardis, OMD Worldwide’s CEO, explains why the ‘Google Voice Search’ campaign by Manning Gottlieb OMD London picked up the 2012 Media Lions Grand Prix. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=ZydFdfA9hE8[/youtube]
7. Rob McLennan on the Radio Lions Grand Prix: Jury president Rob McLennan, the Executive Creative Director at Net#work BBDO, explains what set ‘Repellent Radio’ by Talent São Paulo apart from the other entries and earned it the 2012 Radio Lions Grand Prix. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=sEcalIah40w[/youtube]
8. Bruce Duckworth on the Design Lions Grand Prix: Jury president Bruce Duckworth explains why this year’s Design Lions Grand Prix was awarded to ‘The Solar Annual Report 2011’ by SERVICEPLAN Munich. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=706cGnjT44Q[/youtube]
9. Tham Khai Meng on the Press Lions Grand Prix: Jury President Tham Khai Meng explains why his jury selected United Colors Of Benetton Apparel’s campaign for the 2012 Press Lions Grand Prix. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=nlck0BMSCyE[/youtube]
10. The Jury On The Cyber Lions Grand Prix: Three members of the Cyber Lions jury, including president Iain Tait, discuss the two winning Grand Prix pieces. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=CGPF9nkpavU[/youtube]
11. Tom Eslinger on the Mobile Lions Grand Prix: Jury president Tom Eslinger explains why Google’s ‘Hilltop Re-Imagined For Coca-Cola’ was awarded the first-ever Cannes Lions Mobile Lions Grand Prix. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=qOqjRbjgE-s[/youtube]
12. Avi Savar on the Branded Content & Entertainment Lions Grand Prix: Jury president Avi Savar explains what set the first-ever Branded Content & Entertainment Lions Grand Prix apart from the rest of the entries. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=6z380OGlyRg[/youtube]
13. Espen Horn on the Film Craft Grand Prix: Jury President Espen Horn explains more about the Film Craft Grand Prix, indicating why it stood out from the crowd. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=PiPgwTtAZfU[/youtube]
14. Rob Riley on the Titanium & Integrated Lions Grand Prix: Jury President Rob Riley takes a moment to give us some more information about why made the Titanium Grand Prix so special and worthy of the prize. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=2NSmpkR6Ap8[/youtube]
15. Tham Khai Meng on the Film Lions Grand Prix: Jury President Tham Khai Meng takes a moment to reveal the 2012 Film Lions Grand Prix and explain why it picked up the prize. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=mA8OxP0gpNA[/youtube]

 

 

 

 

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