Brandlogist wins two new mandates

11 Jun,2012

By A Correspondent


Brandlogist, a boutique digital branding consultancy, has just won the digital mandate for RC Cola and social media mandate, including aspects such as social platforms, Bloggers program , social@mobile and influencers outreach, for Zee TV’s ‘Phir Subah Hogi’.


For RC Cola the Indian market is literally a challenge with a far smaller market penetration, low awareness and smaller budget. They have decided to approach this challenge with an interesting perspective, taking digital as the primary driving platform and have chosen Brandlogist to help them strategize and execute this strategy.


As Saurabh Parmar CEO, Brandlogist said: “That’s where we come in with an active engagement on the digital medium through which the communication extends to consumers across platforms and mediums.”


Commenting on the reason for choosing Brandlogist, Mohit Khattar, Brand Head, Iceberg Foods Limited said: “It was the company’s strategy to build on a wider consumer base with the involvement of its audience and to create an experiential marketing environment by sharing the heritage and essence of the brand RC Cola.  We as a company were looking for young, creative, fresh and intelligent team who are among our target audience and would represent the sentiments and can draft the likes of the consumers. With Brandlogist we ascertained their passion for work, free flow of ideas and a sense of responsibility.”


Phir Subah Hogi, Brandlogist’s second recent win is Zee’s new prime time show. Looking at the nature of the content, social media plays an important role to connect with people around the cause.


Commenting on the two wins, Mr Parmar said: “It’s been 5 months but the idea of communication strategy which is new age yet not constrained by mediums is definitely having an impact. When we go to a client and say that it’s not about having x number of Facebook likes or people filing in a lead generation form without psycho-graphically analyzing that customer set or even getting a certain number of people to tweet your hashtag, but rather about doing something interesting, relevant enough so that they actually connect with you does raise a few eyebrows but has also got us the right accounts where clients have been perceptive enough.”


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One response to “Brandlogist wins two new mandates”

  1. Siddharth says:

    Thank you 🙂
    We were happy when we won the accounts, but the work is still half done.
    RC Cola is an interesting client since we’re going to be pitted against the giants of the cola market and we believe we can make a difference through social media. To follow the work we’re doing for them :
    On facebook:
    On twitter:
    On Pinterest:

    Also follow us on:
    Facebook :