Big Magic ups ante by getting Amar Upadhyay as host

27 Jun,2012

Amar Upadhyay

By A Correspondent

 

Amar Upadhyay, last seen on Big Boss season 5, is all set to hit the small screen again with BIG Magic’s Police Files.

 

The channel aims to feature local-relevant entertainment through the core Hindi heartland – UP, MP, Biharand Jharkhand. With the Hindi heartland known for crimes like drug trafficking, extortion, murder for hire, crime against women, homicide, burglary, theft, land mafia and more, the actor will be seen highlighting cases that the local populace can relate to.

 

Anand Chakravarthy

“Amar is a household name and rose to fame through a fiction show and then again through a reality show. He connects excellently with audiences and has a huge fan following in the heartland. His ability to connect with audiences is unique and a show like Police Files requires someone who is one amongst them, understands the true issues of the heartland and offers them solutions on dealing with situations, should they ever be in one. Amar does this beautifully as he discusses cases and helps audiences look out for possible signs through discussions with psychologists, real cops and more…” said Anand Chakravarthy, Executive Vice President, Marketing, RBNL and Business Head, BIG Magic.

 

Speaking on hosting the show, Amar Upadhyay said: “BIG Magic is the newest entertainment channel that has swept the Heartland. With its specially created localized shows, the channel has been able to fulfill a huge entertainment lacuna in the region. I liked the concept of Police Files and its ability to help audiences deal with the growing crime rate in the region. I look forward to making this iconic show an ideal platform to fight crime and create awareness amongst public.”

 

The show hopes to empower viewers to be better equipped to deal with criminal situations. As part of the show, Mr Upadhyay will be seen engaged in discussions with psychiatrists, real lawyers and the real police, who discuss the reason, rationale, signs to look out for and more, when it comes to dealing with crime in the region.

 

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