Anushka Sharma to endorse TVS Scooty

12 Jun,2012

By A Correspondent


TVS Motor Company announced that it has signed on actor Anushka Sharma as the brand ambassador for its TVS Scooty range. Ms Sharma will be the face of all brand campaigns related to the TVS Scooty brand.


TVS Scooty has been one of the most exciting two-wheeler brands for young women. This association with Anushka Sharma only strengthens the brands commitment to its youth target audience and reinforces its positioning.


Commenting on the development, Mr H S Goindi, President Marketing, TVS Motor Company said: “Anushka Sharma was an immediate choice for the TVS Scooty brand. She is well known for being spunky with her distinctive style and is an icon for young girls inIndia. She is seen by young women as one who is living her goals along with being vivacious, independent and successful. We are confident that this association will further enhance the popular TVS Scooty Brand. ”


For Ms Sharma, the association with TVS Scooty dates back to 2005: “It’s almost like ‘homecoming’ for me. As a young woman, I know how important independence and mobility is to me. TVS Scooty has always understood young women ofIndiaand it feels great that I now have an opportunity to be a part of the rich legacy of a brand such as TVS Scooty. It is a breakthrough attitude and style statement that is relevant to today’s young women.”


TVS Scooty has a history of other successful associations with celebrities.


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