AIM’s Magazine Engagement Study wins big at FIPP Research Awards

04 Jun,2012

By A Correspondent

 

The Engagement Study by the Association of Indian Magazines (AIM), the apex association of the Indian magazine trade, has won the Highly Commended Award for Best Research By Any National Association at the FIPP Research Awards 2012. In a ceremony that took place in London, on May 29, AIM was presented the citation by Chris Llewellyn, President and CEO of FIPP and Kathi Love, President and CEO of US market research company GfK MRI, the sponsors of the Awards dinner. The overall winner for the category was the entry by the Spanish Association.

 

Commenting on why the survey received a Highly Commended Award, Mr Llewellyn said “The Research Award judges were impressed by the insights provided by the survey, and the technical excellence of its methodology. The survey has demonstrated the key underlying strengths of the magazine medium, strengths which explain why magazines are such an effective medium for advertisers. The judges felt that the survey deserved the international recognition it is receiving.”

 

Meanwhile, it is learnt that information from the Engagement Study has been included in the forthcoming book ‘Proof of Performance: The Case for Magazine Media’, and an action code in the book will enable readers to play the video on their smartphones. The book is authored by Guy Consterdine, Research Consultant to FIPP.

 

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