1 Gold for Ramesh Deo, 1 Bronze for Bacardi

24 Jun,2012

Santosh Padhi and Agnello Dias with Arunabh Das Sharma and Sujay Ghosh receiving the Film Craft Gold bagged by Ramesh Deo Productions

By A Correspondent

 

The last day at Cannes Lions 2012 brought mixed cheer for the Indian contingent.

 

So while Indian entries won a Gold and a Bronze, more metals from the five shortlisted entries didn’t happen.

 

The Gold was won for Film Craft by Ramesh Deo Productions in the Direction sub-category. Abhinay Deo is the director of the film and the agency is Taproot India. The commercial titled ‘I Am Mumbai’ was made for Bennett, Coleman and Company Ltd for Mumbai Mirror (see entry details).

 

And the Bronze was bagged by Bacardi India in the Branded Content & Entertainment category for The Dewarists in the sub-category “Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)” (see entry details).

 

With this, the number of metals bagged by Indian entries is 14 with the tally for Indian wins being as follows:

 

 

Cannes Lions 2012 Winning Entrant

Gold

Silver

Bronze

DDB Mudra

1

1

Leo Burnett

2

1

McCann Worldgroup

1

Ramesh Deo Productions

1

Ogilvy India

3

BBDO India

2

Cheil Worldwide

1

Bacardi India

1

 

 

[updated report later in the day and tomorrow]

 

[Photograph: www.CannesLions.com]

 

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