Zee denies awarding Khana Khazana mandate to Leo Burnett

23 May,2012

By Shubhangi Mehta [updated]


Earlier today, we had carried a news report saying that following a multi agency pitch, Zee has selected Leo Burnett to handle the creative mandate for its food channel Khana Khazana and an upcoming channel  projectnamed Zee Q. While sources close to the development confirmed the news to MxMIndia, Zee Khana Khazana has categorically denied it saying that neither has the channel called for a pitch and nor has it awarded it to Leo Burnett


Zee Television Network had launched ‘Zee Khana Khazana’, a 24×7 food channel on December 8, 2010. A property of Zee Entertainment Enterprises, Khana Khazana has several syndicated shows on international cuisine along with Indian fare.


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