Why SJ will rule weekends; Stratagem analysis: Weekday Show #23 > Weekend Show #1

04 May,2012

By A Correspondent

 

The only way the ratings graph can go with Satyamev Jayate is up. Guess that’s the one-line message that comes from the detailed analyses that Mumbai-based Stratagem Media has conducted for MxMIndia on the eve of the launch of Aamir Khan’s megashow.

 

The statistics underscore what’s always been known but never possibly said. So concentrated is the emphasis on the weekday primetime and weekend blockbusters or award shows that the Sunday morning primetime has been ignored. Stratagem founder and CEO Sundeep Nagpal recounts how Sunday mornings would see 80 per cent viewership for Ramanand Sagar’s Ramayan and BR Chopra’s Mahabharat. That of course was another era with just one channel dominating the airwaves.

 

The charts presented by the Stratagem team offer interesting insights (please click on links to view tables):

 

1. Programme #1 on weekends gets ratings which equals that of Programme #24 on weekday primetime

 

2. It is observed that Share and Average time spends of Star Plus is better whereas for Weekend the Share and Average Time spends of Sony is better

 

3. It is observed that the programmes on Sunday-11:00 – 12:00 Hrs timeband are repeats telecast and ratings of these is naturally low

 

Stratagem also looked specifically at Sunday programming.

 

1. It is observed that the programmes on Sunday-11:00 – 12:00 Hrs timeband are repeats and hence ratings are low

 

2 .It is observed that Share and Average timespends differs in different quarters of the year

 

 

3. The GRP are comparatively low for Sunday 11:00 – 12:00 Hrs timeband

 

 

 

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One response to “Why SJ will rule weekends; Stratagem analysis: Weekday Show #23 > Weekend Show #1”

  1. Pramod says:

    Amazing analysis. keep it up. it would be intersting to see how Sayameva fares now!