The Anchor: Viral Pandya on 5 ways how a small ad agency can beat the biggies

07 May,2012

By Viral Pandya


1. Shut up and work!

Believe me, it really helps. While in bigger agencies, people spend more time in excruciatingly painful meetings, churning out bigger strategies and smallest of ideas, you can sneak your way through by working on insights and simplicity.


2. More is less!

Remember it is never about how many pieces of work you bring to the table. And how many bucks you spend. Rather it is about coming up with a single piece of work that can do wonders for a brand, and of course for you too.


3. All it takes is an idea!

People will only remember you for your last work. So it does not matter whether you are small or big. Come up with ideas that excite the hell out of people. A great work will never get unnoticed. The same way, a bad piece of work will never get unnoticed, especially when coming from the bigger agencies. Isn’t it a win-win situation for tiny little us!


4. Love your clients!

As if they are the most important people in your life. Never forget that they have taken a great risk in you. They have given you an opportunity to prove your mettle. Don’t break their trust. Thrill them with great work. Take our instance; we share a great camaraderie with our client. We have enough and more freedom to work ingeniously. And together we believe in creating work that works. It is absolutely no surprise seeing our clients grow multifold. And that’s the reason we are winning international awards on our regular brand work, year after year. We always take our clients to each and every award show, and let them receive the awards. For us, looking at their faces glowing with pride is actually far bigger than the award itself.


5. Let’s win!

For us, it is nothing but Guerrilla warfare. When you are small you work as a tribe. A strong combative unit. You are not afraid to lose. You are like Spartans taking on the might of big. Lead from the front. Take your team forward, and the glory shall be yours. People love to support the underdogs. Nobody expects anything from you. When bigger agencies win, their folks celebrate. And when we win, the world celebrates. Enjoy being small yet lethal, and let your work score BIG.


Viral Pandya is Chief Creative Officer at Out of the Box.


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One response to “The Anchor: Viral Pandya on 5 ways how a small ad agency can beat the biggies”

  1. Sundeep says:

    One more point – if you’re not amongst the biggest of them, then it’s better to be amongst the smallest, coz then you don’t have to be a factory which continuously just churns output, but you have a great opportunity to use your time to produce a quality output.