The Anchor: 5 reasons why astrology business is reasonably recession proof

15 May,2012

By Hemang Arunbhai Pandit

 

1. Astrology is a trouble shooting-oriented business in most parts of India and Asia. People turn to astrology when they are in trouble during a recession, thereby generating business for astrologers.

 

2. In good times, the business class generally wants to diversify and expand, again for which astrology guidance is generally taken as a safety measure and for good mahurats.

 

3. Astrology in India is a precursor to a lot of rituals and other remedies in terms of gemstones, yantras, and so on. People spend money on a consultation, which is generally followed by an appropriate ritual or a remedy to ward off the trouble. This is also a good source of income for the astrologers.

 

4. Outside India, mainly in Europe and the US, astrology is also used as a tool for self analysis and development. This process has nothing to do with recession, since people do it all the time, as long as it is not too expensive.

 

5. Outside India, astrology is the primary tool for determining whether you are with your soulmate or not, especially for young girls. The process of dating and romance is inherently recession-proof, thereby lending the same status to astrology.

 

Hemang Arunbhai Pandit is Founder, MD & CEO, GaneshaSpeaks.com

 

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