TAM NCT Data Wk 19 ’12

22 May,2012


Source: News Content Track – A service of TAM Media Research Pvt. Ltd
Channels: Aaj Tak, CNN IBN, Headlines Today, IBN 7, India TV, NDTV 24/7, NDTV India, Star News, Times Now, News 24 & Zee News
Period : Week 19 – May 6 to May 12, 2012
Note : Analysis is based on the Telecast duration



About TAM Media Research

TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.


In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.


TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.


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