TAM Data (GRPs Channel shares of HGECs)- Wk 17’12

03 May,2012


Source: TAM Media Research
TG: CS 4+ yrs
Market: HSM
Period: Wk 16: Apr 15 to Apr 21, 2012
Period: Wk 17: Apr 22 to Apr 28, 2012



About TAM Media Research

TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.


In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.


TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

Related Stories

  • No Related Stories Found
Post a Comment 

Comments are closed.